Fundraising Press Release

FOR IMMEDIATE RELEASE

“Be the change.”

12/23/2022

We are so excited to announce a fundraising campaign in collaboration with Locality Brewing (the award winner in the category “Indigenous Led Business of the Year” at the BC Food and Beverages Awards event) aimed at raising awareness and promoting a sustainable and more meaningful way of life. To kick off the initiative, Locality Brewing has introduced – Honey Lager, which is made with ingredients from their farm, including the malt, hops, and honey.

A portion of the proceeds from all sales will be donated to the “Be The Change Alliance”, a local non-profit organization, whom vision is focused on an environmentally sustainable, spiritually fulfill-ing, and socially just human presence on this planet. They strive to educate and empower youth and educators to take positive personal and collective action for a just, sustainable, connected, resilient, and thriving world.

The campaign started December 11th, and ending on February 1st, Honey Lager will be available for purchase online, in-store at retailers across British Columbia, and at the Locality Brewing Taproom. We are proud to collaborate with them and be able to provide all the labels made of Stone paper, a sustainable alternative to traditional pulp-based paper, as it does not use trees, water, chlorine, acids, nor petroleum in its manufacturing; therefore being made 100% from stone particles, it is a 100% biodegradable material. These sleek and modern labels have a nice matte finish which can usually only be accomplished through matte overlamination, but to remain eco-friendly, we were able to achieve the same result with a matte varnish.

Media Contact:
Ata Naemi
Co-founder and Managing Partner
ata@altrolabels.com