Organic, Better-for-You and Better-for-Planet Chocolate Brand Hires Agency Brand Management as Brokerage of Record and Hive Naturals as Merchandising Partners Across Canada
Vancouver, BC (February 1, 2024) – Chocxo, the truly indulgent, lower sugar and organic chocolate brand, is pleased to announce official broker coverage with Agency Brand Management (www.agencybrands.ca) and in-store merchandising coverage with Hive Naturals (www.hivenaturals.ca) for total Canada market coverage.
Chocxo has experienced expansive growth in the Canadian market in 2023, solidifying for the brand the right to claim the titles of #1 Organic Chocolate and the #1 Better-for-You Chocolate in Canada. (Source: Nielsen National GB+DR+MM L 52wks PE Dec 30th 2023). The brand has continued growth plans, and these new partners will play critical roles within those plans. “As part of our Canada growth plans, we sought to build a dream team between a hyper-motivated broker and a merchandising company that goes above and beyond to ensure our success at store level,” said Chocxo’s National Sales Director Corey Bowen. “The partnership with Agency Brand Management and expanding our merchandising efforts nationally with Hive Naturals are critical steps to making Chocxo available and visible to Canadians across the country.”
Chocxo joins Agency Brand Management’s roster of growing better-for-you brands. “Agency couldn’t be more excited about this incredible partnership and the opportunity to work with a team so committed to excellence,” said Kurstin Leith, CEO of Agency Brand Management. “Representing the most delicious, organic, lower sugar chocolate that is responsibly made is a dream for our entire team. Actively driving Chocxo’s retail distribution is a big step in the right direction to positively changing what is on grocery store shelves for consumers today.”
For store-level support, Chocxo is expanding its partnership nationally with the Hive Naturals merchandising team. “Chocxo initially partnered with Hive Naturals in Vancouver and Victoria, and the in-store displays the Hive team was able to execute were extremely impressive and impactful,” said Corey Bowen. “We are excited to expand this partnership to key markets across Canada to drive greater Chocxo awareness and brand trial through quality merchandising.”
With Western Canada Chocxo execution already in full effect, the Hive team is poised to continue to drive growth for Chocxo. “We are ecstatic to be the road warriors across Canada for our partners at Chocxo,” said Amanda Kenny, Founder of Hive Naturals. “We are ready to elevate this epic brand by building the buzz in store daily.”
Born from decades of chocolate making experience, Chocxo was founded in 2014 by passionate chocolatiers on a mission to share the joy of truly indulgent chocolate that is naturally better for you and the planet. Chocxo crafts a line of truly indulgent premium chocolates from simple, organic ingredients that are naturally lower in sugar (without artificial sweeteners or sugar alcohols). Chocxo chocolates are made from sustainably-sourced organic cocoa beans that are naturally more flavorful, hence, needing less sugar to taste incredible. Chocxo’s Dark Chocolate Peanut Butter Cups, Dark Chocolate Almond Butter Cups and Dark Chocolate Coconut Cups have recently won product awards from Good Housekeeping, Cosmopolitan and DeliciousLiving, among others. Chocxo is a proud partner of RePurpose Global and all Chocxo products are Certified Plastic Neutral. All Chocxo chocolates are made in Vancouver, BC, and ship to chocolate lovers worldwide.